Privacy Notice
Last updated: 2 November 2026
This notice explains how Aemulus Advisory Limited collects, uses and protects personal information when you visit our website, contact us, or work with us. We keep what we collect to a minimum and never sell it.
Who we are
Aemulus Advisory Limited is the data controller for the personal information described in this notice. We are a company registered in England and Wales, company number 17469847.
Registered office: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ
Email: bamidele.thomas@aemulusadvisory.com
Telephone: +44 7471 581071
ICO registration number: [add once registered]
What information we collect
- Contact details you give us when you email, call, message us or use the enquiry form on our website: your name, job title, organisation, email address and phone number.
- The content of your enquiry and any later correspondence.
- Engagement information if you or your organisation become a client: contract, billing and project details, and the business information needed to deliver the work. We ask clients not to share personal data in project materials unless it is needed.
- Technical information such as your IP address and browser type, which our website host and font provider receive automatically when you visit.
We do not knowingly collect special category data, such as health information, and we do not collect information from children.
How we use it and our lawful basis
| Purpose | Lawful basis under UK GDPR |
|---|---|
| Responding to enquiries and arranging discovery calls | Legitimate interests: replying to people who contact us |
| Preparing proposals and delivering services | Contract, or steps taken at your request before entering one |
| Invoicing, accounting and record keeping | Legal obligation |
| Occasional updates about our work to business contacts | Legitimate interests, with an easy opt-out in every message |
| Keeping the website secure and working | Legitimate interests |
Cookies
Our website does not set cookies and does not use advertising trackers. We use GoatCounter, a privacy-friendly analytics service, to count visits and see which pages are read. It does not use cookies, does not track you across other websites and does not identify you; it records anonymised details such as the page visited, the referring site, your browser type, screen size and country. Our lawful basis is legitimate interests: understanding how our website is used so we can improve it. The page also loads its fonts from Google Fonts, which means Google receives your IP address when the page loads. Google's own privacy policy applies to that.
Who we share it with
We share personal information only with service providers who help us run the business, under contracts that require them to protect it. These include our email and IT providers, our website host, GoatCounter (website analytics), Formspree (which delivers messages sent through our website enquiry form to our inbox), our accountant, and our bank. We may also disclose information where the law requires it. We never sell personal information.
International transfers
Some of our providers store data outside the UK, including in the United States. Where that happens, we rely on UK adequacy regulations or approved safeguards, such as the UK International Data Transfer Agreement, to protect your information.
How long we keep it
- Enquiries that do not lead to work: up to 2 years from our last contact.
- Client and financial records: 6 years after the end of the financial year they relate to, as required for tax purposes.
- Mailing preferences: until you ask us to stop. We keep a record of opt-outs so we do not contact you again.
Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you
- ask us to correct information that is wrong or incomplete
- ask us to delete your information
- ask us to restrict or stop using your information, including objecting to processing based on legitimate interests
- ask for your information in a portable format
To use any of these rights, email bamidele.thomas@aemulusadvisory.com. We will respond within one month and there is normally no charge.
Complaints
If you are unhappy with how we have handled your information, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or on 0303 123 1113.
Changes to this notice
We may update this notice from time to time. The date at the top shows when it was last changed.